Why is K P R Mill Ltd falling/rising?

As of 14-Aug, K P R Mill Ltd is experiencing a decline in its stock price, currently at 955.60, reflecting a decrease of 11.0 points or 1.14%. Today's price summary indicates that the stock is trading lower than its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, suggesting a bearish trend. Additionally, there has been a significant drop in investor participation, with delivery volume falling by 58.09% compared to the 5-day average. Over the past week, the stock has underperformed with a return of -5.94%, while it has also seen a substantial decline of 19.56% over the past month. Despite a positive long-term outlook characterized by strong fundamentals, including an average return on equity of 21.02% and healthy growth in net sales and operating profit, these factors have not been sufficient to counteract the recent price decline.
In the broader market context, K P R Mill Ltd's short-term performance has lagged behind the benchmark, as the Sensex has only decreased by 0.03% over the past week. While the stock has outperformed the market over the past year with a return of 11.54% compared to the BSE500's -0.57%, the recent downturn suggests that investors may be reacting to short-term pressures rather than long-term potential. The company's strong market position, with a market cap of Rs 33,040 crore and significant contributions to the sector, indicates resilience; however, the current liquidity and trading volume issues may be contributing to the stock's downward movement.