Why is Kajaria Ceramics falling/rising?

As of 04-Jul, Kajaria Ceramics Ltd. is currently priced at 1,150.10, reflecting an increase of 6.9 points or 0.6%. The stock has been on an upward trend, gaining for the last four consecutive days and achieving a total return of 6.71% during this period. It has outperformed its sector by 0.52% today and is trading above all key moving averages, indicating strong short-term momentum. However, despite these positive movements, the company faces challenges such as poor long-term growth, with net sales and operating profit growing at rates of only 10.71% and 7.98% respectively over the last five years. Additionally, the company has reported negative results for the last four consecutive quarters, contributing to a decline in profits by 24.6% over the past year, which may temper investor enthusiasm.
Broader market context shows that while Kajaria Ceramics has performed well in the short term, with a 5.70% increase over the past week compared to a decline of 0.74% in the Sensex, it has underperformed the broader market over the past year, generating a return of -23.96% against the Sensex's 4.23%. This disparity highlights the stock's volatility and the potential concerns investors may have regarding its long-term viability, despite its current positive price movement. The high institutional holdings at 43.46% suggest that knowledgeable investors are monitoring the company's fundamentals closely, which could influence future price movements as market conditions evolve.