Why is Kakatiya Cement falling/rising?

As of 17-Jul, Kakatiya Cement Sugar & Industries Ltd is experiencing a decline in its stock price, currently at 166.10, which reflects a decrease of 0.9 or 0.54%. The stock has underperformed its sector by 0.64% today, despite showing higher performance than its 5-day, 20-day, 50-day, and 100-day moving averages, although it remains lower than the 200-day moving average. The stock has seen a significant increase in investor participation, with delivery volume rising by 292.68% against the 5-day average. However, the company has reported negative results for the last four consecutive quarters, with net sales falling by 20.8% and a substantial loss in profit after tax, indicating weak financial health and low profitability per unit of shareholder funds.
In the broader market context, Kakatiya Cement has shown a 3.36% increase over the past week, contrasting with a 1.12% decline in the Sensex, indicating some short-term resilience. However, the stock has consistently underperformed against the benchmark over the last three years, with a year-to-date return of -10.79% compared to the Sensex's 5.27% gain. This consistent underperformance, coupled with the company's weak long-term fundamentals and negative EBITDA, suggests that the stock's recent movements are influenced by ongoing financial struggles and a lack of investor confidence, leading to its current downward trend.