Why is Kakatiya Cement falling/rising?

As of 24-Jul, Kakatiya Cement Sugar & Industries Ltd is experiencing a decline in its stock price, currently at Rs 167.95, reflecting a decrease of Rs 6.05 or 3.48%. The stock has underperformed its sector by 3.13% today and has been on a consecutive downward trend for the last two days, with a total drop of 4.57%. The stock's performance over the past week shows a modest gain of 1.11%, but it has significantly underperformed over the longer term, with a year-to-date decline of 9.80% and a staggering 28.83% drop over the past year. The company has reported negative results for the last four consecutive quarters, with net sales falling by 20.8% and a negative profit after tax that has plummeted by 683.1% compared to previous averages. This consistent underperformance, coupled with weak fundamentals such as operating losses and a poor ability to service debt, has contributed to the stock's recent decline.
In the broader market context, Kakatiya Cement's short-term return of 1.11% over the past week contrasts with the Sensex, which has seen a slight decline of 0.09%. However, the stock's long-term performance is concerning, as it has underperformed the benchmark significantly over the past three years, with a return of -25.17% compared to the Sensex's gain of 46.57%. The falling investor participation, evidenced by a 76.4% drop in delivery volume, further indicates a lack of confidence among investors. Overall, the combination of poor financial results, weak profitability, and a negative market sentiment has led to the stock's current downward trajectory.