Why is Kati patang Life falling/rising?

As of 14-Jul, Kati Patang Lifestyle Ltd is experiencing a decline in its stock price, currently at 22.00, reflecting a decrease of 0.3 or 1.35%. The stock has been underperforming, having fallen consecutively for the last three days, resulting in a total decline of 9.09% during this period. Additionally, the stock has shown a significant drop of 23.69% over the past month, while year-to-date it has gained 50.89%. Despite being higher than the 200-day moving average, it is trading lower than the 5-day, 20-day, 50-day, and 100-day moving averages. The company is facing challenges, including operating losses and weak long-term fundamental strength, with a poor EBIT to Interest ratio of -3.37, which negatively impacts investor sentiment. In the broader market context, Kati Patang Lifestyle Ltd's recent performance contrasts sharply with the Sensex, which has only declined by 1.42% over the past week. The stock's short-term performance is significantly worse than the benchmark, indicating a lack of confidence among investors. The company's majority shareholders are non-institutional, which may contribute to volatility. Furthermore, the stock is considered risky due to negative EBITDA and a substantial decline in profits over the past year, which has fallen by 67%. This combination of factors suggests that the stock's recent price movement is influenced by both its internal financial struggles and its relative performance compared to the broader market.