Why is Kay Power &Paper falling/rising?

As of 11-Jul, Kay Power & Paper Ltd is experiencing a decline in its stock price, currently at 14.46, which reflects a decrease of 0.29 or 1.97%. The stock has been underperforming significantly, having fallen consecutively for the last five days, resulting in a total decline of 9.46% over that period. Additionally, it is trading below all its moving averages, indicating a bearish trend. The company has high debt levels and weak long-term fundamentals, with operating profit declining at an annual rate of 19.41% over the last five years. The stock has generated a staggering negative return of 69.89% over the past year, further highlighting its struggles in comparison to the broader market.
In the broader market context, the Sensex has only declined by 1.12% over the past week, indicating that Kay Power & Paper's short-term performance is significantly worse than the benchmark. While the market has shown a slight positive return of 5.58% year-to-date, Kay Power & Paper's year-to-date performance is a stark contrast, with a decline of 60.80%. This underperformance suggests that investor sentiment is particularly negative towards the stock, compounded by falling investor participation and liquidity issues. Overall, the combination of high debt, poor profitability, and significant underperformance relative to the market contributes to the stock's continued decline.