Why is Kay Power &Paper falling/rising?

As of 31-Jul, Kay Power & Paper Ltd is currently priced at 14.61, with no change in price, reflecting a 0.00% movement. The stock has underperformed its sector by 0.3% today and is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. Over the past week, the stock has decreased by 3.88%, and over the past month, it has fallen by 10.31%. The company has also experienced a significant decline in investor participation, with delivery volume dropping by 65.69% compared to the 5-day average. Additionally, the stock has shown a poor performance year-to-date, down 60.40%, and has generated a return of -65.73% over the past year, indicating weak long-term growth and high debt levels, which contribute to its negative outlook.
In the broader market context, the Sensex has only decreased by 1.22% over the past week and 3.00% over the past month, indicating that Kay Power & Paper's decline is more severe than the overall market trends. The stock's performance is particularly concerning given that it has underperformed the market significantly over the last year, where the BSE500 index returned -3.20%. The company's high debt-to-equity ratio and negative operating profits further exacerbate its risk profile, leading to a classification as a strong sell. Overall, the combination of poor financial fundamentals, declining investor interest, and substantial underperformance relative to the market suggests that the stock is facing significant challenges.