Why is Kaya Ltd falling/rising?

As of 25-Jun, Kaya Ltd's stock price is rising, currently at Rs 400.75, reflecting an increase of Rs 19.05 or 4.99%. The stock has been gaining momentum, having outperformed its sector by 2.38% today and achieving a consecutive gain over the last three days with a total return of 15.32%. It opened with a gain of 4.99% and has consistently traded at this price, indicating strong short-term performance. However, despite these positive movements, the company faces significant challenges, including a negative book value and weak long-term fundamentals, as evidenced by a decline in net sales and negative profits over the last several quarters. The stock's performance over the past year has been poor, with a return of -14.99%, indicating that it has underperformed the market significantly.
In the broader market context, Kaya Ltd's recent short-term return of 13.53% over the past week contrasts sharply with the Sensex's gain of only 1.61%, showcasing its strong performance relative to the benchmark. However, the stock's long-term outlook remains concerning, as it has underperformed the market over the past year, while institutional investors have reduced their stakes, reflecting a lack of confidence in the company's fundamentals. This combination of short-term gains against a backdrop of long-term struggles highlights the volatility and risk associated with investing in Kaya Ltd at this time.