Why is Kaya Ltd falling/rising?

As of 26-Jun, Kaya Ltd's stock price is currently at Rs 420.75, reflecting an increase of Rs 20.0 or 4.99%. The stock has been performing well recently, with a consecutive gain over the last four days, resulting in a total return of 21.08% during this period. Today, it opened with a gain of 4.99% and reached an intraday high of Rs 420.75. Additionally, Kaya Ltd has outperformed its sector by 4.89%. However, despite these short-term gains, the company faces significant challenges, including a negative book value and poor long-term growth, with net sales declining at an annual rate of -10.45% over the past five years. The company has reported negative results for the last five consecutive quarters, which raises concerns about its long-term viability.
In the broader market context, Kaya Ltd's recent performance contrasts sharply with the benchmark, as it has achieved a 1-week return of 20.94% compared to the Sensex's 2.94%. While the stock has shown strong short-term performance, it has underperformed over the past year, generating negative returns of -9.42% against the market's positive return of 6.46%. The decline in institutional investor participation, with a decrease of -1.43% in their stake, further indicates a lack of confidence in the company's fundamentals. Overall, while the stock is currently rising, its long-term outlook remains precarious due to ongoing financial struggles and declining sales.