Why is Kaya Ltd falling/rising?

As of 27-Jun, Kaya Ltd's stock price is currently at Rs 428.00, reflecting an increase of Rs 7.25, or 1.72%. The stock has been on a positive trajectory, gaining consecutively for the last five days and achieving a remarkable 23.17% return over the past week. It opened with a gain of 2% today and reached an intraday high of Rs 429.15. However, despite this short-term performance, the company faces significant challenges, including a negative book value and a weak long-term fundamental strength, as evidenced by a decline in net sales and persistent negative results over the last five quarters. Additionally, the stock is considered risky due to negative operating profits and a decrease in institutional investor participation, which may contribute to volatility in its price movements.
In the broader market context, Kaya Ltd has significantly outperformed the Sensex, which has only increased by 2.00% over the past week, while Kaya Ltd has surged by 23.17%. This stark contrast highlights the stock's strong short-term performance relative to the benchmark. However, the company's long-term outlook remains concerning, with a decline in net sales and profitability, which could affect investor sentiment moving forward. The overall market environment appears to be supportive of short-term gains, but the underlying weaknesses in Kaya Ltd's financial health may temper future growth expectations.