Why is Kaya Ltd falling/rising?

As of 02-Jul, Kaya Ltd's stock price is currently at 446.00, reflecting an increase of 0.75 (0.17%). The stock has been on a positive trajectory, gaining for the last eight consecutive days and achieving a remarkable 28.35% return during this period. Additionally, it has outperformed its sector by 0.95%. Over the past week, Kaya Ltd has shown a significant return of 11.29%, and over the past month, it has surged by 35.56%. However, despite these short-term gains, the company faces serious challenges, including a negative book value and a weak long-term fundamental strength, as evidenced by a decline in net sales and consecutive negative results over the last five quarters. The stock is considered risky due to negative operating profits and a decrease in institutional investor participation, which may contribute to volatility in its price movements.
In the broader market context, Kaya Ltd's recent performance stands in stark contrast to the benchmark Sensex, which has only increased by 0.79% over the past week and 2.50% over the past month. While Kaya Ltd has outperformed the benchmark significantly in the short term, it has consistently underperformed over the longer term, generating a return of -1.58% over the past year compared to the Sensex's 5.00% increase. This consistent underperformance against the benchmark over the last three years raises concerns about the stock's long-term viability, despite its recent gains.