Why is Kaya Ltd falling/rising?

As of 07-Jul, Kaya Ltd's stock price is currently at Rs 429.25, reflecting a decrease of Rs 8.75, or 2.0%. The stock has underperformed its sector by 0.85% today and has shown high volatility with an intraday volatility of 161.07%. Over the past week, the stock has declined by 1.67%, while it has experienced a significant increase of 27.37% over the past month. However, the company has declared negative results for the last five consecutive quarters, with net sales and profit after tax both declining by 26.85%. Additionally, the company has a negative book value and a weak long-term fundamental strength, which contributes to the stock's current downward movement.
In the broader market context, while the Sensex has only decreased by 0.20% over the past week, Kaya Ltd's performance has been notably worse, indicating a lack of investor confidence. The stock has underperformed the market significantly over the past year, with a return of -22.17% compared to the BSE500's positive return of 1.74%. Furthermore, there has been a decline in institutional investor participation, which may signal a lack of confidence in the company's future prospects. This combination of poor financial performance, declining investor interest, and high volatility has contributed to the stock's current decline.