Why is Kaya Ltd falling/rising?

As of 09-Jul, Kaya Ltd's stock price is currently at Rs 412.30, reflecting a decrease of Rs 8.4 or 2.0%. The stock has been underperforming, having fallen consecutively for the last three days, resulting in a total decline of 5.87% during this period. It has also underperformed its sector by 1.83% today. Over the past week, the stock has decreased by 7.56%, while it has shown a more favorable performance over the past month with a return of 23.44%. However, the company has a negative book value and has reported negative results for the last five consecutive quarters, with net sales and profit after tax both declining by 26.85%. Additionally, the company has a weak ability to service its debt, which has contributed to its recent price decline.
In the broader market context, while the benchmark Sensex has shown a slight increase of 0.15% over the past week, Kaya Ltd's performance has significantly lagged behind, indicating a lack of investor confidence. The stock's long-term growth prospects appear weak, as evidenced by a 35.27% decline over the past year, contrasting sharply with the benchmark's positive return of 3.96% in the same timeframe. Furthermore, the falling participation from institutional investors, who have reduced their stake by 1.43%, suggests a diminishing confidence in the company's fundamentals, further exacerbating the stock's downward trend.