Why is Kaya Ltd falling/rising?

As of 16-Jul, Kaya Ltd's stock price is currently at 433.00, reflecting an increase of 8.05 (1.89%). The stock has been gaining momentum, having outperformed its sector by 3.34% today and achieving a consecutive gain over the last three days, with a total return of 6% during this period. Despite this positive short-term performance, the company faces significant challenges, including a negative book value and weak long-term fundamental strength, as evidenced by a -10.45% annual growth rate in net sales over the past five years. Additionally, the company has reported negative results for the last five consecutive quarters, with net sales and profit after tax both declining by 26.85%. The stock's high volatility today, with an intraday volatility of 237.33%, indicates fluctuating investor sentiment, while a decrease in delivery volume by 39.56% suggests falling investor participation.
In the broader market context, Kaya Ltd's short-term return of +5.02% over the past week contrasts sharply with the Sensex, which has declined by 1.08% during the same period. However, the stock has underperformed the market significantly over the last year, with a return of -27.88% compared to the Sensex's +2.38%. This underperformance, coupled with a decrease in institutional investor participation, which has fallen by 1.43%, raises concerns about the stock's long-term viability. Despite the recent uptick in price, the overall outlook remains cautious due to the company's ongoing financial struggles and negative operating profits.