Why is Kaya Ltd falling/rising?

As of 22-Jul, Kaya Ltd's stock price is currently at 451.10, reflecting a decrease of 8.35 points or 1.82%. The stock has recently experienced a trend reversal, falling after seven consecutive days of gains. Despite this recent decline, Kaya Ltd has shown strong performance over the past month with a return of 29.81%, significantly outperforming the Sensex, which has seen a slight decrease of 0.27%. However, the stock has underperformed today by 0.29% compared to its sector. The company is facing challenges, including a negative book value and weak long-term growth, as evidenced by a 26.85% decline in net sales over the last six months and negative results for the past five quarters.
Broader Market Context: In the last year, Kaya Ltd has underperformed the broader market, generating a return of -20.44% while the BSE500 index has produced a modest gain of 0.99%. This underperformance, coupled with a lack of domestic mutual fund investment, suggests a lack of confidence in the company's future prospects. Despite a recent increase in investor participation, the overall sentiment remains cautious due to the company's weak financial fundamentals and negative operating profits, which contribute to its current price decline.