Why is Kaya Ltd falling/rising?

As of 01-Aug, Kaya Ltd's stock price is currently at 420.30, reflecting a decrease of 4.55, or 1.07%. The stock has been on a downward trend, having fallen consecutively for the last two days with a total decline of 3.04%. In the past week, the stock has underperformed slightly compared to the Sensex, with a return of -1.02% against the benchmark's -1.06%. The company has reported negative results for the last five consecutive quarters, with net sales and profit after tax both declining by 26.85%. Additionally, the company has a negative book value and weak long-term fundamental strength, which contributes to the stock's current riskiness and overall negative sentiment among investors.
In the broader market context, Kaya Ltd has underperformed significantly over the past year, with a return of -28.15% compared to the market's decline of only -1.55%. This stark contrast indicates a lack of investor confidence, as reflected by the negligible stake held by domestic mutual funds, which suggests discomfort with the company's valuation or business prospects. Despite a recent increase in delivery volume, indicating rising investor participation, the overall negative financial indicators and poor growth prospects continue to weigh heavily on the stock's performance.