Why is Kaya Ltd falling/rising?

As of 04-Aug, Kaya Ltd's stock price is currently at 414.00, reflecting a decrease of 6.0, or 1.43%. The stock has been underperforming, having fallen consecutively for the last three days, resulting in a total decline of 4.5% during this period. In the past week, the stock has decreased by 3.04%, while over the last month, it has dropped by 5.48%. The company's negative financial indicators, including a negative book value and a weak long-term growth rate of -10.45% in net sales over the past five years, contribute to its declining stock price. Additionally, the company has reported negative results for the last five consecutive quarters, with net sales and profit after tax both showing a decline of 26.85%. The lack of investor participation, as evidenced by a significant drop in delivery volume, further exacerbates the stock's downward trend.
In the broader market context, Kaya Ltd's performance has been notably worse than the benchmark, with a one-year return of -27.85% compared to the Sensex's slight gain of 0.05%. This stark contrast highlights the stock's struggles relative to the overall market, where the BSE500 has experienced a negative return of -2.34% in the same timeframe. The company's weak fundamentals, including a poor EBIT to interest ratio and low cash reserves, suggest that investors are wary of its long-term viability, which is reflected in the lack of domestic mutual fund investment. Overall, the combination of negative financial results, declining investor interest, and poor relative performance against the benchmark indicates a challenging environment for Kaya Ltd, contributing to its falling stock price.