Why is Kaya Ltd falling/rising?

As of 22-Aug, Kaya Ltd's stock price is currently at 427.20, reflecting a decrease of 2.8, or 0.65%. The stock's performance today has been inline with the sector, but it experienced erratic trading, having not traded on one day out of the last 20. The stock touched an intraday low of Rs 421.1, indicating a decline of 2.07%. Over the past week, the stock has shown a positive return of 3.44%, although it has underperformed over the last month with a decline of 5.30%. The company has faced significant challenges, including a negative book value and weak long-term fundamental strength, as evidenced by a poor annual growth rate in net sales of -7.17% over the last five years. Additionally, the company has reported negative results for the last six consecutive quarters, with net sales declining by 19.64% in the most recent nine-month period.
Broader market context indicates that while the Sensex has generated a return of 0.88% over the past week, Kaya Ltd's performance has been notably weaker, with a decline of 5.30% over the past month. This underperformance is further highlighted by the stock's return of -19.23% over the past year, compared to a minimal decline of 0.31% in the broader market. The falling investor participation, as indicated by a 28.65% drop in delivery volume, coupled with the company's negative operating profits and high raw material costs, suggests that investor sentiment is cautious, contributing to the stock's recent decline.