Why is Kaycee Inds. falling/rising?

As of 24-Jul, Kaycee Industries Ltd is experiencing a price increase, currently at 1,317.90, reflecting a rise of 25.9 or 2.0%. Today's price summary indicates that the stock opened with a gain of 4.09% and reached an intraday high of Rs 1344.9. Despite this positive movement, the stock has underperformed in the longer term, with a 1-year return of -23.89%, contrasting sharply with the Sensex's gain of 2.54% over the same period. The company has reported positive quarterly results, including the highest net sales and profits, which may have contributed to the recent uptick in investor interest, as evidenced by a significant increase in delivery volume.
Broader market context shows that while Kaycee Industries has outperformed its sector by 2.28% today, it has still faced challenges over the past year, significantly lagging behind the broader market returns. The stock's valuation appears expensive with a Price to Book Value of 14.4, and despite a healthy return on equity of 20.2, it has not translated into positive stock performance. The company's low debt-to-equity ratio and majority ownership by promoters may provide some stability, but the overall negative sentiment from its historical performance and high PEG ratio of 2.3 suggests that investors remain cautious about its long-term prospects.