Why is KCK Industries falling/rising?

As of 23-Sep, KCK Industries Ltd is experiencing a decline in its stock price, currently at Rs. 31.75, which reflects a decrease of Rs. 3.65 or 10.31%. The stock has hit a new 52-week low of Rs. 29.65 today and has underperformed its sector by 11%. Additionally, KCK Industries is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating a bearish trend. The stock has also seen a significant drop in investor participation, with delivery volume falling by 56.03% compared to the 5-day average. Over the past week, the stock has declined by 16.45%, and it has a year-to-date return of -48.54%, highlighting a stark contrast to the Sensex, which has gained 6.45% during the same period. In the broader market context, KCK Industries' short-term performance has been notably worse than the benchmark, with a 1-week decline of 16.45% compared to the Sensex's minimal drop of 0.28%. This underperformance is further emphasized by the stock's significant year-to-date decline of 48.54%, while the Sensex has shown a positive return. The overall market sentiment appears to be unfavorable for KCK Industries, as indicated by its falling liquidity and the substantial drop in trading volume, which suggests a lack of investor confidence in the stock's future performance.