Why is KCP falling/rising?

As of 17-Nov, KCP Ltd. is experiencing a decline in its stock price, currently at 184.70, which reflects a decrease of 1.8 or 0.97%. The stock has been underperforming, having lost 9.15% over the last four days and showing negative returns of 20.46% year-to-date. Additionally, it is trading below all its moving averages, indicating a bearish trend. Despite a significant increase in delivery volume, which rose by 214.38% against the five-day average, the overall sentiment remains negative due to the company's poor financial performance, including a 28.8% decline in profits over the past year and a low debt-to-equity ratio that suggests limited growth potential.
In the broader market context, KCP's short-term performance has significantly lagged behind the benchmark, with a 1-week return of -8.70% compared to the Sensex's gain of 1.69%. This underperformance is compounded by the company's recent negative financial results, which have led to a lack of confidence among investors, as evidenced by the minimal stake held by domestic mutual funds. The stock's inability to generate positive returns in both the near and long term, alongside a decline in operating profit and net sales growth, further contributes to its current downward trajectory.