Why is KCP Sugar &Inds. falling/rising?

As of 26-Jun, KCP Sugar & Industries Corporation Ltd is experiencing a decline in its stock price, currently at 36.50, which reflects a decrease of 0.5 or 1.35%. The stock has underperformed its sector by 0.41% today and has seen a trend reversal after two consecutive days of gains. Despite a recent increase in delivery volume by 21.78% against the 5-day average, the stock's performance over the past month shows a decline of 7.01%, and it has generated a negative return of 19.57% over the past year. The company's weak long-term fundamentals, including a -4.59% CAGR growth in net sales over the last five years and a poor EBIT to Interest ratio of -0.35, contribute to its current price movement. Additionally, the stock is trading at a premium compared to its peers, with a return on equity of only 2.4, indicating low profitability.
In the broader market context, KCP Sugar's short-term performance of +6.17% over the past week contrasts with the Sensex's gain of 2.94%, suggesting some relative strength in the very short term. However, the stock's longer-term performance is concerning, as it has underperformed the BSE 500 over the last three years, one year, and three months. The overall market sentiment, combined with the company's flat results and significant profit decline of 81.9% over the past year, indicates a challenging environment for KCP Sugar, leading to its current downward price movement.