Why is Keerthi Indus falling/rising?

As of 27-Jun, Keerthi Industries Ltd is experiencing a decline in its stock price, currently at Rs 76.50, reflecting a decrease of Rs 1.48 or 1.9%. Today's performance indicates that the stock has underperformed its sector by 3.57%, following a trend reversal after four consecutive days of gains. The stock reached an intraday low of Rs 74.5, down 4.46%, with trading volume weighted towards this lower price. Over the past week, the stock has shown a return of +7.26%, but it has significantly underperformed over the longer term, with a year-to-date return of -13.07% and a one-year return of -36.78%. The company has reported negative results for the last five consecutive quarters, with a net loss of Rs 12.77 crore and declining sales, contributing to its weak long-term fundamental strength and high risk due to negative EBITDA. Additionally, 40.04% of promoter shares are pledged, which can exert further downward pressure on the stock price in a declining market.
In the broader market context, the Sensex has increased by 2.00% over the past week, contrasting sharply with Keerthi Industries' performance. While the stock has shown some short-term recovery, it remains significantly behind the benchmark's performance over the last month, where the Sensex has gained 3.07%. The consistent underperformance against the benchmark over the last three years, coupled with the company's operational challenges and weak profitability metrics, suggests that investor sentiment remains cautious, contributing to the stock's current decline.