Why is Keerthi Indus falling/rising?

As of 21-Aug, Keerthi Industries Ltd is experiencing a decline in its stock price, currently at Rs 67.02, which represents a decrease of 1.98 or 2.87%. The stock has been underperforming significantly, with a consecutive fall over the last four days, resulting in a total decline of 9.43% during this period. It is also close to its 52-week low, just 2.57% away from Rs 65.3. The company's performance has been weak, with a negative EBITDA and a substantial drop in net sales and profit after tax over the last six months. Additionally, 44.65% of promoter shares are pledged, which adds further downward pressure in a declining market. The stock has consistently underperformed against benchmarks, with a staggering 46.21% drop in the past year compared to the BSE500.
In the broader market context, the Sensex has shown a positive return of 1.74% over the past week, contrasting sharply with Keerthi Industries' 9.43% decline during the same period. This stark difference highlights the company's struggles relative to the overall market performance. While there has been a rise in investor participation, as indicated by a significant increase in delivery volume, the overall sentiment remains negative due to the company's weak long-term fundamentals and poor profitability metrics. The stock's trading below all key moving averages further underscores its current weakness in comparison to the broader market.