Why is Keerthi Indus falling/rising?

As of 01-Sep, Keerthi Industries Ltd is experiencing a price increase, currently at Rs 81.87, reflecting a rise of 3.39 or 4.32%. The stock has shown a strong performance recently, gaining 22.74% over the past week and outperforming its sector by 2.94% today. Despite opening with a loss of 2.65%, it reached an intraday high of Rs 81.87. However, the stock's long-term fundamentals are concerning, with a significant decline in operating profits and a negative EBITDA, indicating potential risks. Additionally, 44.65% of promoter shares are pledged, which could exert downward pressure in adverse market conditions.
In the broader market context, Keerthi Industries has outperformed the Sensex in the short term, with a 22.74% increase over the past week compared to a decline of 1.56% for the benchmark. However, the stock has consistently underperformed over the longer term, with a 30.91% drop in the last year, contrasting sharply with the Sensex's modest decline of 2.43%. This underperformance, coupled with weak financial indicators and falling investor participation, suggests that while the stock is currently rising, significant underlying challenges remain.