Why is Keerthi Indus falling/rising?

As of 02-Sep, Keerthi Industries Ltd is experiencing a decline in its stock price, currently at Rs 78.36, reflecting a decrease of 3.51 or 4.29%. Today's price summary indicates that the stock opened with a gain of 3.66% but has since fallen after four consecutive days of gains, reaching an intraday low of Rs 75, which is an 8.39% drop. The stock has shown high volatility today, with a wide trading range of Rs 9.87, and has underperformed its sector by 4.03%. Over the past year, the stock has generated a return of -31.86%, and its long-term fundamentals are weak, highlighted by a significant decline in operating profits and a negative EBITDA. Additionally, 44.65% of promoter shares are pledged, which can exert further downward pressure in a falling market.
In the broader market context, the stock's short-term performance contrasts with the benchmark, as it has gained 8.61% over the past week while the Sensex has decreased by 0.78%. However, the stock's year-to-date performance is notably poor, with a decline of 10.95% compared to the Sensex's increase of 2.58%. This consistent underperformance against the benchmark over the last three years, coupled with weak financial metrics and falling investor participation, suggests that the market sentiment towards Keerthi Industries Ltd remains negative, contributing to its current price decline.