Why is KEI Industries falling/rising?

As of 21-Jul, KEI Industries Ltd is experiencing a price increase, currently at Rs 3,970.95, reflecting a rise of 54.15 points or 1.38%. The stock has shown strong performance today, outperforming its sector by 1.17% and reaching an intraday high of Rs 3,998.2, which is a 2.08% increase. Over the past week, the stock has gained 6.18%, while its one-month return stands at 10.98%. Additionally, KEI Industries is trading above its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. The rising investor participation is notable, with a delivery volume increase of 51.85% compared to the 5-day average. The company also boasts a high management efficiency with a return on equity of 16.35%, a low debt-to-equity ratio, and healthy long-term growth indicated by an annual operating profit growth rate of 15.68%.
In the broader market context, the stock's short-term performance contrasts positively with the benchmark, as the Sensex has seen a slight decline of 0.06% over the past week and a 0.25% drop over the past month. While KEI Industries has a year-to-date return of -10.66%, it has significantly outperformed the Sensex over the last three years with a return of 232.34% compared to the benchmark's 47.62%. The high institutional holdings at 49.34% suggest that knowledgeable investors are confident in the company's fundamentals, which may contribute to the stock's upward movement despite its recent year-to-date performance.