Why is Kenvi Jewels falling/rising?

As of 12-Aug, Kenvi Jewels Ltd is currently priced at 2.88, reflecting a decrease of 0.05 or 1.71%. The stock has been underperforming, having fallen consecutively for the last four days, resulting in a total decline of 7.99% during this period. Additionally, it has shown negative returns over various time frames, including a 48.85% drop over the past year and a 13.51% decline over the past month. Despite a notable increase in net sales by 33.40% and a relatively attractive valuation indicated by a 2.1 enterprise value to capital employed ratio, the stock's long-term fundamentals are weak, with an average return on capital employed (ROCE) of 9.68% and a poor EBIT to interest ratio of 1.66, contributing to its recent price decline.
In the broader market context, Kenvi Jewels has underperformed the Sensex, which has only declined by 0.59% over the past week, while Kenvi Jewels has dropped by 7.69%. This stark contrast highlights the stock's struggles relative to the market. Furthermore, the stock's performance has been below par in both the long term and near term, as evidenced by its negative returns compared to the BSE500 over the last three years, one year, and three months. Although there has been a rise in investor participation, with delivery volume increasing significantly, the overall sentiment remains negative due to the company's weak fundamentals and poor performance metrics.