Why is Kenvi Jewels falling/rising?

As of 21-Aug, Kenvi Jewels Ltd is experiencing a decline in its stock price, currently at 2.95, which reflects a decrease of 0.09 or 2.96%. The stock has underperformed its sector by 3.83% today, and its delivery volume has fallen by 24.18% against the 5-day average, indicating a decrease in investor participation. Over the past week, the stock has shown a modest gain of 0.68%, but it has significantly underperformed over the longer term, with a 1-month return of -9.51% and a year-to-date return of -28.22%. While the company reported positive results in June, including a 32.01% growth in net sales and a high return on capital employed (ROCE) of 11.34%, the overall long-term fundamentals remain weak, with an average ROCE of 9.68% and a poor EBIT to interest ratio.
In the broader market context, the Sensex has increased by 1.74% over the past week, contrasting sharply with Kenvi Jewels' performance. The stock's long-term returns are concerning, with a staggering -47.23% return over the past year compared to a modest 1.35% gain in the benchmark index. This underperformance is compounded by the company's weak ability to service its debt and its historical underperformance against the BSE500 over various time frames. Despite attractive valuations relative to peers, the persistent decline in stock price suggests that investor sentiment remains negative, influenced by both the company's financial challenges and its inability to keep pace with broader market trends.