Why is Kerala Ayurveda falling/rising?

As of 29-Aug, Kerala Ayurveda Ltd's stock price is currently at 477.05, reflecting a decrease of 11.35, or 2.32%. The stock has underperformed its sector today by 2.35%, having touched an intraday low of Rs 466.05, which represents a decline of 4.58%. Over the past week, the stock has seen a return of -4.01%, and over the past month, it has decreased by 9.45%. Despite generating a significant return of 49.12% over the last year, the company faces challenges such as high debt levels, with a Debt-Equity Ratio of 7.09 times, and a concerning trend of decreasing promoter confidence, as they have reduced their stake by 20.75% in the last quarter. Additionally, the company has reported negative operating profit growth and a significant drop in profitability, which may be contributing to the recent decline in stock price.
In the broader market context, Kerala Ayurveda's short-term performance has lagged behind the benchmark Sensex, which has declined by 1.84% over the past week and 1.88% over the past month. While the stock has outperformed the Sensex on a year-to-date basis with a return of 7.93%, the recent underperformance in the short term, coupled with high debt and poor long-term growth prospects, suggests a challenging environment for the company. The declining investor participation, as evidenced by a 41.39% drop in delivery volume, further indicates a lack of confidence among investors, which may be influencing the stock's downward movement.