Why is Kerala Ayurveda falling/rising?

As of 01-Sep, Kerala Ayurveda Ltd's stock price is currently at 472.95, reflecting a decrease of 4.1 points or 0.86%. The stock has been underperforming, having fallen consecutively for the last two days, resulting in a total decline of 3.16%. It opened the day with a significant loss of 4.2% and reached an intraday low of Rs 457. The stock's performance over the past week shows a decline of 1.57%, and over the past month, it has decreased by 9.53%. Despite generating a return of 52.05% over the past year, the company faces challenges such as a high debt-to-equity ratio of 7.09 times, poor long-term growth, and negative EBITDA, which contribute to its recent price decline. Additionally, a reduction in promoter confidence, with a 20.75% decrease in their stake, signals potential concerns about the company's future.
Broader market context indicates that Kerala Ayurveda's short-term performance is slightly worse than the benchmark, with the Sensex showing a decline of 1.56% over the same week. While the stock has outperformed the benchmark in the long term, evidenced by a 543.47% increase over three years compared to the Sensex's 36.75%, the recent negative trends in investor participation and liquidity, along with the company's financial struggles, have led to a bearish sentiment surrounding the stock. The combination of these factors suggests that despite past successes, current market conditions and company fundamentals are driving the stock price downward.