Why is Kerala Ayurveda falling/rising?

As of 11-Nov, Kerala Ayurveda Ltd's stock price is currently at Rs 380.00, reflecting a decrease of Rs 9.95 or 2.55%. The stock has been underperforming, having fallen consecutively for the last three days, resulting in a total decline of 6.62% during this period. Additionally, it is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating a bearish trend. The stock has also underperformed its sector by 2.42% today. Despite a rise in delivery volume by 31.27% against the 5-day average, the overall performance remains weak, with significant declines over the past week and month, showing losses of 5.28% and 15.17%, respectively.
In the broader market context, while Kerala Ayurveda's stock has experienced a notable decline, the benchmark Sensex has shown a slight increase of 0.49% over the past week and a gain of 1.66% over the past month. Year-to-date, the stock has underperformed the benchmark, with a decline of 14.03% compared to the Sensex's increase of 7.34%. However, over a longer horizon, the stock has performed well, with a 41.37% increase over the past year and a staggering 660.00% rise over the past five years. This contrast highlights the current challenges faced by Kerala Ayurveda in the short term, despite its strong historical performance.