Why is Kesar Enterprise falling/rising?

As of 30-Jul, Kesar Enterprises Ltd is experiencing a decline in its stock price, currently at Rs 112.42, which reflects a decrease of Rs 5.91 or 4.99%. The stock has underperformed its sector by 3.92% today and has been on a consecutive downward trend for the last three days, resulting in a total drop of 18.76% during this period. Additionally, the stock opened with a loss of 4.99% and has not fluctuated from this price throughout the trading day. Over the past week, Kesar Enterprises has seen a slight decline of 0.63%, while its performance over the last month shows a significant increase of 51.92%. However, the longer-term view is concerning, with a year-to-date decline of 15.57% and a one-year drop of 34.43%. The company's high Debt to EBITDA ratio of 3.95 times and negative profitability indicators, such as a return on capital employed of only 6.42%, contribute to its poor performance. Furthermore, the company has reported negative results for the last three consecutive quarters, which has raised concerns among investors.
In the broader market context, while the Sensex has declined by 1.50% over the past week, Kesar Enterprises has outperformed this benchmark slightly, indicating a relative strength in the short term. However, the stock's long-term performance is troubling, as it has underperformed the market significantly over the past year, with a return of -34.43% compared to the BSE500's -2.34%. The falling investor participation, evidenced by a 90.67% drop in delivery volume against the five-day average, further exacerbates the stock's challenges. Overall, the combination of poor financial health, negative growth trends, and declining investor confidence is driving the stock's recent downward movement.