Why is Kesar India falling/rising?

As of 01-Aug, Kesar India Ltd's stock price is currently at Rs 712.15, reflecting a decrease of Rs 12.85 or 1.77%. The stock has shown erratic trading patterns, having not traded on 2 out of the last 20 days. Today, it reached an intraday high of Rs 739.95 and a low of Rs 710, with more volume traded closer to the low price. Despite this decline, the stock has outperformed its sector by 0.32% today. Over the past week, Kesar India has gained 1.74%, and over the past month, it has increased by 19.69%. However, year-to-date, the stock is down 11.97%, and over the past year, it has decreased by 7.15%. The recent rise in investor participation, with delivery volume increasing by 150% against the 5-day average, may indicate growing interest despite the current price drop.
In the broader market context, Kesar India's recent performance contrasts with the Sensex, which has declined by 1.06% over the past week and 3.70% over the past month. While the stock has shown strong long-term growth with a 2418.21% increase over the past three years, its year-to-date performance is significantly lagging behind the benchmark's positive return of 3.15%. The diversified sector, in which Kesar operates, has also fallen by 2.14%, contributing to the stock's downward movement. Overall, while Kesar India has demonstrated some positive short-term trends, the broader market conditions and sector performance appear to be exerting downward pressure on its stock price.