Why is Kesoram Inds. falling/rising?

As of 02-Jul, Kesoram Industries Ltd's stock price is currently at 5.81, reflecting a decrease of 0.11 or 1.86%. The stock has been on a downward trend, having fallen for the last six consecutive days, resulting in an overall decline of 11.03% during this period. Additionally, the stock has underperformed significantly against the benchmark, with a one-week return of -9.22% compared to the Sensex's gain of 0.79%. The company is facing substantial challenges, including operating losses and a weak long-term fundamental strength, as evidenced by a drastic decline in net sales and profitability metrics over the past five years. High institutional holdings at 20.95% indicate that more knowledgeable investors are aware of these issues, which may contribute to the stock's negative performance.
In the broader market context, Kesoram Industries Ltd has underperformed the market significantly, with a year-to-date return of -97.33% compared to the Sensex's gain of 6.75%. This stark contrast highlights the company's struggles in generating positive returns, especially as the overall market has shown resilience. The stock's liquidity is adequate for trading, but the falling investor participation, with a delivery volume drop of 79.68% against the five-day average, suggests waning interest from investors. Overall, the combination of poor financial performance, negative EBITDA, and a lack of investor confidence has led to the stock's continued decline.