Why is Kesoram Inds. falling/rising?

As of 03-Jul, Kesoram Industries Ltd is experiencing a decline in its stock price, currently at 5.70, which reflects a decrease of 0.11 or 1.89%. The stock has been underperforming significantly, having fallen consecutively for the last seven days with a total return of -12.71% during this period. Additionally, it has underperformed its sector by 1.45% today. Over the past week, the stock has decreased by 9.24%, while its performance over the last year shows a staggering decline of 97.34%. The company's financial health is concerning, with operating losses and a negative EBITDA, compounded by a high debt-to-equity ratio and negative results reported for the last three consecutive quarters. The high institutional holdings may suggest some level of confidence, but the overall weak long-term fundamentals and poor growth rates are likely contributing to the stock's downward trajectory.
In the broader market context, Kesoram Industries Ltd's performance contrasts sharply with the benchmark, as the Sensex has shown a slight decline of only 0.62% over the past week, while Kesoram's decline is much steeper. This stark difference highlights the stock's significant underperformance relative to the market, particularly given that the broader market has generated positive returns of 6.53% year-to-date compared to Kesoram's staggering 97.38% decline. The liquidity of the stock remains adequate for trading, but the falling investor participation, as indicated by a 63.42% drop in delivery volume, suggests a lack of confidence among investors, further exacerbating the stock's struggles in the current market environment.