Why is Kesoram Inds. falling/rising?

As of 04-Jul, Kesoram Industries Ltd is experiencing a decline in its stock price, currently at 5.59, which reflects a decrease of 0.11 or 1.93%. The stock has been underperforming significantly, having fallen consecutively for the last eight days, resulting in a total decline of 14.4% during this period. Over the past week, the stock has decreased by 9.25%, while its performance over the last month shows a drop of 7.76%. The company's financial health is concerning, with operating losses and a negative long-term fundamental strength indicated by a substantial decline in net sales and operating profit over the past five years. Additionally, the company has reported negative results for the last three consecutive quarters, further contributing to investor skepticism.
In the broader market context, Kesoram Industries Ltd has underperformed compared to the benchmark Sensex, which has seen a slight decline of only 0.74% over the past week. While the stock has shown increased investor participation with a notable rise in delivery volume, the overall sentiment remains negative due to the company's high debt levels and poor profitability metrics. The stock's performance over the last year is particularly alarming, with a staggering decline of 97.36%, contrasting sharply with the Sensex's positive return of 4.23% during the same period. This stark difference highlights the challenges Kesoram Industries Ltd faces in regaining investor confidence amidst its ongoing financial struggles.