Why is Kesoram Inds. falling/rising?

As of 07-Jul, Kesoram Industries Ltd is experiencing a decline in its stock price, currently at 5.45, which reflects a decrease of 0.14 or 2.5%. The stock has been underperforming significantly, having fallen consecutively for the last nine days, resulting in a total decline of 16.54% during this period. Additionally, the stock has shown poor performance over various time frames, with a year-to-date decline of 97.50% and a one-year decline of 97.43%. The company has reported negative results for the last three consecutive quarters, with net sales and profit after tax both decreasing by 82.44%. The high debt levels and operating losses further contribute to its weak long-term fundamental strength, making it a risky investment.
In the broader market context, Kesoram Industries has underperformed relative to the benchmark, with a one-year return of -97.43% compared to a positive return of 1.74% for the BSE500. The stock's performance today has also lagged behind its sector by 1.64%. Despite having a relatively high institutional holding of 20.95%, which suggests some level of confidence from larger investors, the company's weak financial fundamentals, including a negative EBITDA and a significant decline in sales and profits, overshadow this support. Overall, the combination of consecutive losses, poor financial results, and high debt levels has led to a continued decline in the stock price.