Why is Kesoram Inds. falling/rising?

As of 08-Jul, Kesoram Industries Ltd is experiencing a decline in its stock price, currently at 5.15, which represents a decrease of 0.3 or 5.5%. The stock has been underperforming significantly, having fallen for the last 10 consecutive days, resulting in a total return of -21.13% during this period. In terms of longer-term performance, the stock has shown a staggering decline of -97.63% year-to-date and -97.55% over the past year, while its net sales and profit after tax have also plummeted by -82.44%. The company is facing operational challenges, including high debt levels and negative EBITDA, which contribute to its weak long-term fundamentals. Despite having high institutional holdings at 20.95%, the overall financial health of the company remains concerning, leading to a strong sell recommendation.
In the broader market context, Kesoram Industries Ltd has significantly underperformed compared to the benchmark Sensex, which has shown a slight increase of 0.02% over the past week and a gain of 1.85% over the past month. While the market has generated positive returns, Kesoram's stock has declined by -13.01% in the last week and -18.25% in the last month. This stark contrast highlights the company's struggles relative to the overall market performance, further emphasizing the negative sentiment surrounding its stock.