Why is Kesoram Inds. falling/rising?

As of 09-Jul, Kesoram Industries Ltd's stock price is currently at 5.40, reflecting an increase of 0.25, or 4.85%. The stock has shown a trend reversal, gaining after ten consecutive days of decline. Despite this recent uptick, the stock has underperformed significantly over various periods, with a 1-week return of -7.06% and a year-to-date return of -97.52%. The company has high institutional holdings at 20.95%, indicating that these investors, who typically have more resources to analyze fundamentals, are involved. However, the company is facing considerable challenges, including operating losses and a weak long-term fundamental strength, as evidenced by a net sales decline of -82.44% and a negative EBITDA, which contribute to its overall riskiness.
In the broader market context, Kesoram Industries has underperformed compared to the Sensex, which has shown a slight increase of 0.15% over the past week. The stock's recent performance, while positive in the short term, does not mitigate its long-term struggles, as it has generated negative returns of -97.46% over the past year, contrasting sharply with the market's overall growth of 1.43%. This stark difference highlights the ongoing challenges the company faces, including high debt levels and poor profitability, which continue to weigh heavily on investor sentiment despite the recent price increase.