Why is Kesoram Inds. falling/rising?

As of 22-Jul, Kesoram Industries Ltd is experiencing a decline in its stock price, currently at 5.93, which reflects a decrease of 0.12 or 1.98%. The stock has been underperforming significantly, having fallen 9.05% over the past week and 9.33% over the past month. It has also seen a consecutive decline for the last five days. The stock's performance today was notably poor, underperforming its sector by 2.27%. Additionally, the company is facing serious financial challenges, including operating losses and a high debt-to-equity ratio, which contribute to its weak long-term fundamental strength. The recent quarterly results showed a significant drop in net sales and earnings per share, further exacerbating investor concerns.
In the broader market context, Kesoram Industries has underperformed compared to the Sensex, which has only declined by 0.47% over the past week. While the overall market has generated positive returns of 5.18% year-to-date, Kesoram's year-to-date return is a staggering -97.28%. The falling participation from institutional investors, who have reduced their stake by 9.72%, indicates a lack of confidence in the company's future prospects. This combination of poor stock performance, negative financial indicators, and declining investor interest has led to a continued downward trend in Kesoram Industries' stock price.