Why is Kesoram Inds. falling/rising?

As of 25-Jul, Kesoram Industries Ltd is experiencing a decline in its stock price, currently at 5.88, which reflects a decrease of 0.12 or 2.0%. The stock has underperformed its sector by 0.81% today and has been on a consecutive downward trend for the last two days, resulting in a total decline of 2.16%. Over the past week, the stock has fallen by 4.39%, and its year-to-date performance shows a staggering drop of 97.30%. The company is facing significant challenges, including operating losses and a weak long-term fundamental strength, with net sales declining at an annual rate of 36.32% and a negative EBITDA. Additionally, the stock is trading below all moving averages, indicating a bearish trend, and investor participation has decreased significantly, with delivery volume falling by 63.61% against the five-day average.
In the broader market context, while the Sensex has shown a slight decline of 0.36% over the past week, Kesoram Industries' performance has been markedly worse, with a 1-month return of -8.13% compared to the benchmark's -1.56%. The stock's long-term performance is concerning, as it has underperformed the market significantly over the past year, with a return of -97.20% against the BSE500's negative return of only -0.19%. The reduction in institutional investor stakes by 9.72% further highlights the lack of confidence in the company's future prospects, contributing to the stock's downward pressure.