Why is Kesoram Inds. falling/rising?

As of 18-Aug, Kesoram Industries Ltd is experiencing a decline in its stock price, currently at 5.32, which reflects a decrease of 0.1 or 1.85%. The stock has underperformed its sector today by 4.95% and has recently reversed a trend of four consecutive days of gains. Over the past week, the stock has shown a return of +3.91%, but it has significantly underperformed over longer periods, with a year-to-date return of -97.56%. Key negative factors contributing to this decline include operating losses, a high debt-to-equity ratio of 7.87 times, and a troubling trend in net sales, which have decreased at an annual rate of -36.32%. Additionally, institutional investor participation has fallen by 9.72%, indicating a lack of confidence in the company's long-term prospects.
In the broader market context, while the Sensex has gained 0.83% over the past week, Kesoram Industries' performance has been starkly negative, particularly over the last year, where it has returned -97.42% compared to the market's -1.14%. The cement sector has seen a gain of 3.09%, further highlighting Kesoram's struggles. The company's weak fundamentals, including a negative EBITDA and poor profitability metrics, suggest that it is trading at a risky valuation compared to its historical performance. This combination of poor financial health and declining investor interest has contributed to the stock's downward movement.