Why is Kewal Kir.Cloth. falling/rising?

As of 04-Jul, Kewal Kiran Clothing Ltd is currently priced at 579.00, reflecting an increase of 1.95 (0.34%). The stock has been on an upward trend, gaining for the last seven days with a total return of 16.36% during this period. It is trading above its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating positive momentum. Additionally, there has been a rise in investor participation, with delivery volume increasing by 8.54% against the 5-day average. However, despite these positive indicators, the company has shown poor long-term growth, with net sales and operating profit growing at rates of 13.62% and 12.76% respectively over the last five years. The stock's return over the past year has been -20.23%, and it is trading at a premium compared to its peers, which may deter some investors.
In the broader market context, Kewal Kiran Clothing Ltd has significantly outperformed the benchmark Sensex in the short term, with a 1-week return of +15.65% compared to the benchmark's -0.74%. However, the stock has underperformed the market over the past year, where the BSE500 has generated returns of 2.13%. This discrepancy highlights the stock's volatility and the challenges it faces in maintaining investor confidence despite recent gains. The increasing participation from institutional investors, who now hold 10.15% of the company, may provide some support, but the overall negative sentiment from its long-term performance could weigh on its future price movements.