Why is Keynote Finan. falling/rising?

As of 20-Jun, Keynote Financial Services Ltd is experiencing a price increase, currently at 279.50, reflecting a rise of 5.45 (1.99%). The stock has shown strong performance recently, gaining 10.37% over the past week and outperforming its sector by 0.42% today. However, it is important to note that while the stock has generated a return of 55.36% over the last year, its profits have significantly declined by 45.6%. The stock is trading at a premium compared to its peers, with an attractive valuation indicated by a 1.4 Price to Book Value, but it is also facing challenges such as operating losses and weak long-term fundamental strength.
In the broader market context, the stock's recent short-term performance of +10.37% over the past week significantly outpaces the Sensex, which has only increased by 1.59% during the same period. This indicates that Keynote Financial Services Ltd is not only performing well in isolation but is also gaining traction relative to the market. Despite this positive short-term momentum, the company’s long-term fundamentals remain weak, as evidenced by negative financial results and declining sales, which could pose risks to sustained growth moving forward.