Why is Keynote Finan. falling/rising?

As of 24-Jun, Keynote Financial Services Ltd is experiencing a price increase, currently at Rs 308.10, which represents a rise of 14.65 or 4.99%. The stock has shown strong performance today, outperforming its sector by 4.07% and has been on a consecutive gain streak for the last seven days, accumulating a total return of 21.66% during this period. Despite a decline of 9.09% over the past month, the stock has demonstrated impressive year-to-date growth of 21.35% and a substantial 75.06% increase over the past year. However, it is important to note that while the stock has generated significant returns, its profits have fallen by 45.6%, indicating underlying weaknesses despite its attractive valuation with a Price to Book Value of 1.5.
Broader market context shows that the stock's recent performance has significantly outpaced the benchmark, with a 16.95% increase over the past week compared to the Sensex's modest gain of 0.58%. This strong short-term performance highlights investor confidence, particularly as the stock has been trading above its moving averages, except for the 50-day moving average. The rising investor participation, evidenced by a 15.24% increase in delivery volume, further supports the stock's upward movement. However, the company faces challenges with operating losses and weak long-term fundamental strength, which could impact its future performance despite its current rise.