Why is Keynote Finan. falling/rising?

As of 26-Jun, Keynote Financial Services Ltd is experiencing a decline in its stock price, currently at Rs 278.10, which represents a decrease of Rs 14.6 or 4.99%. The stock has underperformed its sector by 6.32% today and has been on a consecutive fall for the last two days, resulting in a total drop of 9.74% during this period. Despite a strong performance over the past year with a return of 63.64%, the company has reported significant operating losses, with net sales declining by 55.23% and a staggering fall in profit after tax of 215.6%. Additionally, the stock is trading at a premium compared to its peers, which may be causing concern among investors given the recent negative financial results.
In the broader market context, the stock's short-term performance has lagged behind the benchmark, with a 1-week return of 1.48% compared to the Sensex's 2.94%. This underperformance, coupled with falling investor participation and lower delivery volumes, indicates a lack of confidence among investors. While the stock has shown strong long-term growth over the past three and five years, the recent operating losses and declining sales figures suggest that the market is reacting negatively to the company's weakened fundamental strength, contributing to the current downward trend in its stock price.