Why is Keynote Finan. falling/rising?

As of 01-Jul, Keynote Financial Services Ltd is experiencing a price increase, currently at 279.95, reflecting a rise of 2.95 (1.06%). The stock has shown a positive trend recently, gaining for the last two days with a total return of 3.65%. However, it has also faced challenges, as it touched an intraday low of Rs 270 earlier in the day. Despite a significant year-to-date return of 10.26% and a remarkable 59.97% increase over the past year, the stock has underperformed in the short term, with a 9.14% decline over the past week and a 9.61% drop over the past month. The company has an attractive valuation with a return on equity of 10.4 and a price-to-book value of 1.4, but it is trading at a premium compared to its peers. The recent operating losses and a significant drop in profits, alongside a decrease in investor participation, suggest underlying weaknesses that could impact future performance.
Broader Market Context: In the context of the broader market, the stock has underperformed relative to the Sensex, which has gained 2.00% over the past week and 2.76% over the past month. While Keynote Financial Services has outperformed its sector by 1.2% today, the overall market conditions appear more favorable, as evidenced by the benchmark's positive returns. The stock's long-term performance remains strong, with a 192.38% increase over three years, but the recent operating losses and declining sales raise concerns about its sustainability in the face of broader market trends.