Why is Khyati Multimed. falling/rising?

As of 07-Jul, Khyati Multimedia Entertainment Ltd is experiencing a decline in its stock price, currently at 3.55, reflecting a decrease of 0.37 or 9.44%. The stock has underperformed significantly today, with a performance that is 10.14% lower than its sector. Additionally, it is trading below all key moving averages, indicating a bearish trend. The stock's performance over the past week shows a decline of 9.44%, while its year-to-date return is down by 30.66%. The company is facing operational losses and has a weak long-term fundamental strength, as evidenced by a poor EBIT to Interest ratio of -0.26 and a low Return on Equity of 1.84%. Furthermore, the stock's profitability has sharply decreased, with profits falling by 99% over the past year.
In the broader market context, the Sensex has only declined by 0.20% over the past week, suggesting that Khyati Multimedia's poor performance is not reflective of the overall market trend. The company's liquidity appears adequate for trading, but the significant drop in delivery volume by 22.33% against the 5-day average indicates falling investor participation. This lack of interest, combined with the company's weak financial metrics and operational challenges, contributes to the stock's downward trajectory, making it a risky investment compared to its historical valuations.