Why is Khyati Multimed. falling/rising?

As of 10-Jul, Khyati Multimedia Entertainment Ltd is experiencing a decline in its stock price, currently at 3.64, reflecting a decrease of 0.19 or 4.96%. The stock has underperformed its sector by 5.91% today and has fallen after two consecutive days of gains. In terms of returns, the stock has shown a significant decline of 28.91% year-to-date and a 7.85% drop over the past month, while it has generated a modest return of -1.62% over the past year. The company is facing operating losses and has a weak long-term fundamental strength, indicated by a poor EBIT to Interest ratio of -0.26 and a low return on equity of 1.84%. Additionally, the stock is trading at a risky valuation compared to its historical averages, with profits having fallen by 99% over the past year.
In the broader market context, the Sensex has shown a slight decline of 0.06% over the past week, contrasting with Khyati Multimedia's 6.91% drop in the same period. The stock's consistent underperformance against the benchmark over the last three years further highlights its struggles, as it has failed to generate positive returns compared to the BSE500. Despite a rise in investor participation, as evidenced by a 122.86% increase in delivery volume, the overall sentiment remains negative due to the company's financial challenges and weak profitability metrics.